B2B lead generation with thought leadership content: ditch the web-to-lead...
For B2B web sites, the content that really matters in terms of positioning and prospecting isn't your 'markitecture' pages - your product and services descriptions, corporate histories and such.......
View ArticleThe Velocity B2B Social Media & Web Engagement Mind Map
This Mind Map gives you everything you need to do web / social media engagement by yourself. It's easy. Just pin it on your wall and - once you've published a great piece of content to your site -...
View ArticleNew Velocity B2B Marketing Newsletter Available!
The latest edition of our semi-regular newsletter update is now available. It's packed with goodness inside, including our star new white pager, Marketing, Meet Sales, which offers eleven ways to make...
View ArticleQuick Start Pimp Your Content Guide to SEO
I've been doing a stack of content optimisation for client web sites lately, so I thought I'd share some of my 'how to' notes with the interweb.... Read on for a super-simple guide to pimping your...
View ArticleB2B Web Marketing Tools Around Town
Being a nice chap, I thought I'd share a few of our secret web marketing tools with you. These are the apps and widgets that we use day in, day out to help our clients do wonderful things in SEO, PPC,...
View ArticleThe Benefit Hierarchy in corporate positioning & message development
People believe the unimportant things you say and disbelieve the important ones. You need 'vines'...
View ArticleCustomer Value Propositions in B2B Markets
Andrew Findlater from Reed Business Information recently turned us on to an excellent article in the Harvard Business Review (back in 2006 but still daisy-fresh): Its called Customer Value Propositions...
View ArticleZappos’ culture: paying employees to leave is great marketing
Zappos, the online shoe retailer, takes a distinctive approach to company culture that delivers real marketing and brand benefits. Check out his excellent presentation from O'Reilly's Web 2.0 Summit...
View ArticleYou can have it done right, cheap, or quick. Pick two
Fortunately, it’s very rare that we ever get a client who doesn’t understand that you can’t have all three at once. Yet it’s still something that a lot of agencies come up against. But perhaps these...
View ArticleTry to contain your excitement
Roger Warner, friend of Velocity and all-round PR guru, has flung open the doors to the Museum of Social Media. Before you all start planning an office field trip to see it, it’s actually online – you...
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